Learning to be a health and fitness writer 

• The demand for writing about health and fitness 
• The health care professional 
• Different editors, different needs 
• Beyond the mainstream print media 
• Writers in every walk of life 
• There is money to be made 
• There are many opportunities 
• Learn what the market demands 
• Words are needed every day 
• Where can you sell health and fitness stories? 

Finding saleable ideas 

• More on types of journalism 
• Investigative journalism 
• Keeping an information file 
• Radio and television documentaries 
• Researching your story 
• Health facts and figures 
• Business information/research tools 
• Wellness/consumer resources 

Professional Presentation 

• Giving your work the professional look 
• The editor's point of view 
• The culling process 
• The elimination process 
• Small details could mean "rejection" 
• Getting it to the editor 
• Professionalism - the critical factor 
• The positive side of amateurism 
• First impressions count 
• Contacting the editor 
• To market, to market 

Creating an ongoing income I 

• Selling a series of articles 
• Selling before you write 
• The problem with magazine markets 
• Protecting yourself from market fluctuations 
• Considerations for writing a series 
• How to effectively propose a series 
• Long term value of writing a series 
• Getting it right from the start 
• More ways to find story ideas 
• The importance of journals 

Evaluating your market I 

• Present and past tense 
• Universality 
• Story length, sentences 
• Evaluating readability 
• Quoting a source 
• Discovering what a publication wants 
• Biases 
• More about marketing your work; evaluating to sell 
• Viewpoint; first person, second person, third person 
• Media markets for health and fitness writers 

Creating an ongoing income II 

• Writing and selling columns 
• A wealth of regular writing 
• Understanding what you write about 
• How much can you expect? 
• Using life's experiences 
• Non-fiction; like an assembly line 
• The first step to selling your book 
• Finding a non fiction book idea 
• Writing & selling non fiction health books 

Evaluating your market II 

• Selling a fiction health book 
• Selecting the type of novel 
• Marketing your fiction health book 

Writing about people 

• Selling stories about people 
• What is a "people story"? 
• Tips on successful interviewing 
• Tips on writing interview stories  
• Cut jargon, pronunciation 
• The legal aspects of writing 
• Copyrighting and assigning of rights 
• Alternative health and the writer 
• Getting the interviewee's approval before publication 

Targeting your market 

• Health articles; writing what sells 
• Deciding on an article type 
• Editors on submissions 
• Checking the masthead 
• What submission statements mean 
• Writing to ensure success 
• Matching the editor's thoughts 
• Conciseness, correctness 
• Using the right word 
• Publications that don't want to know you 
• Sending for writer's guidelines; envelope size 

On screen/on paper 

• The electronic age 
• A world of computers 
• Spell checking and text editing 
• Printing or publishing 
• Sending information online 
• The elements of word processing; Faster editing 
• Many publications insist on computer presentation 
• Functions to improve efficiency; Looking beyond articles for magazines 

Researching for health and fitness stories 

• Checking the search results 
• Copyright and the Internet 
• Electronic magazines 
• Traditional information sources; using a library 
• The Internet option; on line researching, Internet search engines 
• Healthy living publications 
• Researching your health and fitness story idea 

Writing health and fitness stories 

• The authority story 
• Medical news stories that sell 
• Health articles for children and youth 
• Information pieces 
• Fitness publications 
• Cultural health publications 
• Facts on every health topic 
• The different types of health and fitness writing